about the crew
What AffirmationGram is for.
AffirmationGram is a crew of bards, crooners, pop divas, and mindful folk singers ready to sing the thing you couldn't write yourself. You pick the occasion. You pick the bard. We do the rest.
The small problem that isn't small
You meant to send your dad a real birthday message. You meant to tell your best friend you were proud of her. You meant to welcome that new baby into the world with something more than a thumbs-up emoji.
And then the day passed. And then a week. And by the time you thought of it again, it felt too late to say anything at all.
That small ache — of having meant to and not done it — adds up. Relationships don't deepen in the big moments. They deepen in the tiny, stubborn ones, where someone made an effort to make you feel seen.
Who the bards are
The bards are characters. A Scottish bard with a gravelly baritone and a heart of gold. A cowboy crooner who calls everyone "partner." A spicy pop diva who gets in, compliments you, and gets out. A mindful folk singer who might make you cry in a good way. A church-choir drop-out with a raised eyebrow.
Each one is built to sing one-off songs for real people, for real occasions. They write in rhymes (AABB, mostly), they sing for about a minute, and they put your recipient's name in the chorus at least twice. They finish with a little "sent via AffirmationGram" end card that won't be removed — so when the video gets forwarded to five group chats, everyone knows where it came from.
The 3-step plan
- Pick an occasion. Birthday, get-well, new baby, congrats on the new job, or just because.
- Pick a bard. Scroll the gallery; the one you keep smiling at is usually the right one.
- We sing. You send. Usually within five minutes, a personalized song-video is in your inbox to forward. Or we email it straight to them.
You can also subscribe to get a daily affirmation for yourself — same bards, delivered every morning, just to you.
A small note on the magic
We are, very obviously, doing something new. But we want to be clear: the bards are our characters. The songs are written for one recipient and one recipient only. And the goal is always, unglamorously, the same: to help you make someone's day.
That's the whole company.